In the world of sneaker collaborations, few partnerships have garnered as much attention and acclaim as the collaboration between Nike SB and Medicom Toy. The fusion of sneaker culture and toy collectibles has resulted in some of the most sought-after releases in recent years, with the Nike SB x Medicom Dunk series standing out as a pinnacle of this creative alliance.
Nike SB, the skateboarding division of Nike, has a long history of collaborating with artists, designers, and brands to create unique and limited-edition sneakers that appeal to the sneaker community and beyond. Medicom Toy, on the other hand, is a Japanese toy company renowned for its highly collectible and intricately designed toys, most notably its BE@RBRICK series.
The Nike SB x Medicom Dunk collaboration first made its mark in 2020 with the release of the Nike SB Dunk Low Medicom Toy. This sneaker featured a clean and simple design, with a white leather upper accented by black detailing and a red Swoosh. The standout feature of the shoe was the BE@RBRICK logo embroidered on the heel, a nod to Medicom Toy's iconic toy collectibles.
The Nike SB Dunk Low Medicom 1 followed shortly after, further solidifying the partnership between Nike SB and Medicom Toy. This iteration featured a black and grey colorway with a premium suede upper, complemented by a white midsole and red accents. The BE@RBRICK logo once again made an appearance, this time embossed on the tongue tag.
One of the most coveted releases from the Nike SB x Medicom Dunk series is the Medicom Toy x Dunk Low SB 'BE@RBRICK'. This special edition sneaker combines elements from both brands, with a white leather upper adorned with a BE@RBRICK pattern and a metallic silver Swoosh. The shoe also features Medicom Toy branding on the tongue and insole, further emphasizing the collaboration between the two entities.
The Nike SB x Medicom Dunk collaboration has not only captured the attention of sneakerheads and collectors but has also sparked a wider conversation about the intersection of sneaker culture and toy collectibles. The fusion of these two worlds has resulted in a series of sneakers that not only pay homage to Medicom Toy's iconic BE@RBRICKs but also push the boundaries of design and creativity in the sneaker industry.
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